Learn to use various digital tools to reach, attract and retain customers.
- Understand digital marketing and e-commerce fundamentals
- Develop skill with various marketing platforms, including search engines, social media, and email delivery
- Learn to utilize digital marketing tools to engage potential customers
- Learn to prepare, organize and complete data for analysis of marketing performance
- Understand how to build e-commerce stores and increase customer engagement and loyalty
Potential Careers:
- SEO Specialist
- Social Media Specialist
- E-mail Marketing Specialist
- Marketing Copywriter
Requirements:
A basic understanding of computer navigation, the use of a web browser, and an understanding of basic productivity tools are required. This is a beginner level course.
Skills you will gain:
- Marketing
- E-Commerce
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- Search Engine Marketing
